The Ryder Cup and DP World Tour have found their home in the sky, and they're not coming down anytime soon! Sky Sports and NOW have secured the broadcasting rights for these prestigious golf tournaments until the end of 2029. But here's the twist: it's not just about the game; it's a love affair with the viewers.
Sky and the DP World Tour have extended their partnership, ensuring that golf enthusiasts in the UK and Ireland will have front-row seats to the most iconic team competition in golf. The new deal covers the 2027 Ryder Cup at the picturesque Adare Manor in Ireland and the 2029 edition at Hazeltine, USA. And this extension couldn't have come at a better time!
The 2025 Ryder Cup was a historic event, with Team Europe's victory captivating a record-breaking 5 million viewers across the three-day tournament. The final day's drama had everyone on the edge of their seats, with an astonishing one in four TV viewers tuning in, including over 40% of the younger generation. Sky Sports' social media channels and digital platforms were buzzing, with 55 million total views and 12.4 million page views, respectively.
And the excitement doesn't stop there. Sky Sports viewers will continue to enjoy exclusive coverage of the DP World Tour, which travels to 25 countries in 2026, featuring five Rolex Series events. From the deserts of Dubai to the lush Scottish courses, golf fans will be spoiled for choice.
"Golf is soaring to new heights in viewership," says Jonathan Licht, Sky's Chief Sports Officer. And he's not wrong. The Ryder Cup's unique appeal and the Tour's diverse locations and players have captured the imagination of fans, as evidenced by the increased viewership and attendance. But here's where it gets controversial—is golf's surge in popularity a fleeting trend or a sustainable growth?
Sky Sports is more than just a broadcaster; it's a storyteller, bringing fans closer to the action than ever before. With cutting-edge technology and compelling narratives, they ensure that every drive, putt, and birdie is an experience. And with the DP World Tour's storytelling prowess, the next four years promise to be a thrilling ride for golf enthusiasts.
So, are you ready for the next chapter in this sporting love story? The green is calling, and Sky Sports is your VIP ticket. And this is the part most people miss—it's not just about the game; it's about the community, the drama, and the memories. What's your take on golf's rising popularity? Is it here to stay, or will it fade away like a wayward tee shot?
